It’s Simple and Eternally Significant.

Thank you for your desire to help strengthen marriages and families for generations! We are so grateful that you are considering planned giving options through FamilyLife. Through planned giving, you have the chance to make the greatest Kingdom impact you’ve ever made.

Planned giving can help you leverage your resources to achieve what you really believe … give the way you really want to give … and share the hope of Christ with families for generations.

It’s a tax-smart approach that allows you to support non-profits like FamilyLife in ways that can maximize your donation while minimizing its impact on your estate both today and tomorrow. Planned giving offers you a tremendous tax advantage by giving property that has increased in value—sometimes called appreciated assets. For example, when you make a gift of stock or appreciated assets, you can reach 25% more people with the gospel than if you sell your stock and give cash.

Donate stock directly to FamilyLife:

  • $20,000 for ministry.
  • No capital gains tax on charitable donation of stock.

Sell stock and donate proceeds:

  • $15,716 to ministry.
  • $4,284 to taxed*
*If stock is held for more than one year and donor is in highest tax bracket.

If you’d like to begin Planned Giving with FamilyLife, or if you need more information, please contact:

Mike Wynn at the Cru Foundation


planned giving options

In addition to gifts of stock, here are a few more Planned Giving options:

Individuals 70½ and older may give to non-profits like FamilyLife directly from their traditional IRA, up to $100,000, without the normal tax consequences on withdrawals. An IRA Qualified Charitable Distribution (QCD) or Rollover gift meets the minimum distribution requirements, and many people can benefit. For those whose charitable giving exceeds their annual adjusted gross income limits, a gift of this kind is especially helpful.

You can choose to leave assets from your estate to FamilyLife by a provision in your will, or a codicil to your will. This is also sometimes referred to as a bequest. You can give a specific amount of money, a percentage of your estate, or specific property. Your estate will receive a charitable estate tax deduction at your death, when the gift is actually made. A gift through a will enables you to make a significant gift to FamilyLife while retaining full control of your assets throughout your life and can reduce your estate taxes.

This fund is a financial tool much like a private foundation but offers more attractive options for realizing your personal charitable objectives. With a Donor Advised Fund, costs and administration are shared and minimized. You may claim a charitable income tax deduction and may not have to pay any capital gains, if the gift is of appreciated property. You have the flexibility with a Donor Advised Fund of giving to your non-profit(s) of choice now or over time.

A Charitable Trust is a financial tool which makes payments, either a fixed amount (annuity trust) or a percentage of trust principal (unitrust), to whomever you choose to receive the income for a set term of years.

There are two types of Charitable Trusts: a Charitable Remainder Trust and a Charitable Lead Trust. You may claim a charitable income tax deduction for both types. In a Charitable Remainder Trust, FamilyLife would receive whatever amount is left in the trust at the end of the trust term. In a Charitable Lead Trust, the asset is ultimately returned to you or your heirs at the end of the trust term. The lead trust is one of the few ways to reduce transfer taxes that would otherwise be due on assets left to loved ones.

A Charitable Gift Annuity is a simple and safe way to receive a quarterly or yearly fixed income for your lifetime and your spouse’s lifetime, at a significantly higher rate of return than a Certificate of Deposit (CD) or a bond. In exchange for a payment of at least $5,000, you can receive an income stream backed by The Cru Foundation. You will receive a charitable gift income tax deduction for a portion of the gift, and a portion of the payment you receive will be tax-free for several years. This effectively increases the already favorable payout rate that you receive. In addition, your annuity will provide an end-of-life gift to FamilyLife of the balance in your annuity account. The gift will go directly to this ministry’s work outside of your estate and will avoid probate.

the benefits are numerous

Planned Giving can benefit you and your family in many ways.

  • Provide for loved ones
  • Preserve your estate
  • Avoid capital gains tax
  • Avoid estate taxes
  • Reduce your income tax
  • Increase your income (or for others)
  • Reduce tax cost on assets passed to family members

the cru foundation can help

We’d like to help you make the greatest possible impact on eternity by leveraging the resources God has given you. The Cru Foundation manages FamilyLife’s planned giving program and provides these services to you at no cost:

  • Turning tax dollars into Kingdom gifts
  • Creating cash flow for giving
  • Avoiding capital gains tax on the sale of appreciated property
  • Wise biblical tax counsel
  • Establishing or updating your estate plan
  • Finding free money for ministry while caring for your family
  • Bringing spiritual meaning to the process of giving by applying biblical principles, your values, and beliefs

If you’d like to begin Planned Giving with FamilyLife, or if you need more information, please contact:

Mike Wynn at the Cru Foundation


Mike Wynn has a broad range of professional experience having worked in the fields of banking, insurance, finance, law, and planned giving. After a successful career in the insurance industry, he went to law school at the age of 40 and after graduation practiced law in Florida in the areas of civil litigation, administrative law, and estate planning and elder law.

In 2011, Mike sensed God’s leading to serve religious charitable organizations as a planned giving specialist. He is passionate about assisting ministry partners in accomplishing their goals related to retirement, family, and charitable giving. Mike obtained his undergraduate degree in finance from the University of South Florida, his CFP through Rollins College, and his J.D. from Stetson University College of Law. He and his high school sweetheart, LaNita, have been married since 1981 and have three adult children and three grandchildren. Mike and LaNita live in the Lakeland, FL area.