Covert Cows and Chick-fil-A

Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A, reflects on his long-time history with the company and the core values of the Cathy family that have kept the family business thriving. Robinson also talks about the secret sauce of the company’s success-the people who work there. Robinson explains how he has learned to be a good husband and father.

Steve Robinson reflects on his long-time history with Chick-fil-A, and the core values of the Cathy family that have kept the family business thriving. Find out what distinguishes Chick-fil-A from all the other fast food restaurants. View Show Notes →

Meet Series Guests

Steve Robinson

Steve Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. and Chairman of the Board of Directors of FamilyLife. He is currently a member of the Chick-fil-A Board of Directors. In his current role, Steve serves as counsel for the Executive Committee, and Chick-fil-A Private Family Owners, as well as continuing community involvement on behalf of Chick-fil-A.

Prior to his work at Chick-fil-A, Steve was the director of marketing for Six Flags Over Georgia® theme park in Atlanta, Georgia, preceded by Marketing Communications Manager at Texas Instruments. Steve began his career at Chick-fil-A as director of marketing. He then went on to serve as vice president of the department before becoming Chief Marketing Officer. He retired from Chick-fil-A December, 2015. In this former role, Steve was responsible for overseeing marketing, advertising, brand development management, menu development and hospitality strategies for Chick-fil-A®.

Steve serves on several Boards … He is currently chairman of the board for FamilyLife (a Cru ministry), FCA-Atlanta, Links Players International, Atlanta Hall Management/College Football Hall of Fame, Chick-fil-A Peach Bowl and National Football Foundation. Steve holds an Associate of Science in business administration from Faulkner State Junior College, a Bachelor of Science in marketing from Auburn University and a Master’s in advertising from Medill School of Journalism at Northwestern University.

Steve and his wife, Dianne, have two children and four grandchildren.